CREATE CONTENT AND GET TARGETED TRAFFIC

There are two main ways to drive traffic to your web properties on the internet. You can create content, and let people come to you, or you can pay for online advertising and get traffic from various sources.
I do a mix of both. I have people visiting my website through the search engines and social media without any cost incurred, and I pay for traffic on platforms like Google Ads and Facebook Ads.
Investing in content vs. investing in paid advertising is like the difference between buying a home and renting a home. If you do not have a lot of money with you, you cannot build or buy your own home. However, you can rent out a big home and pay a rent monthly.
Creating content, that gets traffic over a period of time is just like investing in an asset like home.
Content is what gets attention on the web, and the more content you create, the more attention you will get from the internet users. Even this article right now is a piece of content, which has attracted you, and so many others to read it. It is a much higher quality of attention than advertising.
Location: India

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